SUSTAINABLE MARKETING – HOW TO DRIVE PROFITS WITH PURPOSE
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability.
Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare.
Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.