Mark Ritson.

Mark has a PhD in Marketing and spent 25 years working as a marketing professor. He was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. His MBA teaching won a ton of prizes including best teacher at LBS, MIT & MBS.

He has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

For thirteen years – from 2002 to 2015 – he served as the in-house brand consultant for LVMH – the world’s largest luxury group – working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy.

He writes a weekly column for Marketing Week. On four occasions he has won Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He was also the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.

He was a Thouron Scholar and spent 1995 at Wharton. He was the recipient of the Ferber Award in 2000 for his doctoral thesis. His co-authored pricing research was cited by George Akerlof during his 2001 Nobel Prize acceptance speech. In 2018 AdNews rated him one of their “Power 50” and he made SmartCompany’s top ten business thinkers list for Australia. The AMI gave him the Sir Charles McGrath Award, the highest honour for marketing in Australia. He gave the 30th Anniversary Levitt Group lecture for the Chartered Institute of Marketing in 2019 and the Ogilvy lecture for the Marketing Society a year later.

These days his focus on his Mini MBA in Marketing courses which are open to any marketer, 100% online and run twice a year. He lives in Tasmania with Tasmanians and drinks a lot of wine in his underpants, looking at the mighty Huon River with his two idiot dogs; Asia and Gingko.