KEYNOTE SPEAKER: Katie Hart.
UNCOVERED: Our primary research piece will tell you how our brains read, see, feel & understand the emails we receive & the landing pages we deploy.
CommuniGator and Katie will launch the findings of our scientific testing they have been doing over the past six months. Katie will deliver the first-hand research and tell us how what is going on in our heads when we receive emails and visiting landing pages.
DON’T MISS OUT
PRE-LEARNING DAY – WORKSHOPSCome to one of the workshops below and dive into the products with our GatorGurus and come out the other side |
1:30PM – ARRIVAL / COFFEE / NIBBLES READY & SERVED THROUGHOUT (CONFERENCE CENTRE) |
1:50pm |
SIMON MOSS | MARKETING DIRECTOR | COMMUNIGATOR |
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WELCOME
For those making the journey down for the pre-conference learning day, Simon will make sure you get a warm welcome and explain what will happing over the few hours you have with the Gator team. |
Conference Centre |
WORKSHOPS: 2PM – 5PM | CONFERENCE CENTRE |
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ADVANCED EMAILS |
ADVANCED WORKFLOW |
REMARKETING |
SMART FORMS & POPUPS |
Got basic email sending mastered where you send the same copy to all in your database? Don’t worry we all do it!
But if you want to take the next step let us show you so advanced techniques like dynamic content, personalised images, and flexible layouts – all which can have a dramatic and positive effect on your email campaigns. You’ll not only see how it is done, you will actually build a campaign with the above features in it ready for your next send. |
Want to be inspired to create some amazing workflows? Want to become a workflow whizz?
Now’s your time to build that workflow you dreamed of with our in-house workflow guru. Come prepared with ideas and we’ll help you build it! |
Have traffic coming to your website but no idea what to do next?
Using GatorLeads and GatorMail you can remarket to companies and individuals and get more hot leads by doing so. We’ll get you building alerts that feed an audience, which fires out emails over certain time frames – all with the aim of helping you generate leads while you sleep! |
We all have webforms on our websites, but are they Gator smart forms?!
Create & build and replace a form for your site from scratch. We’ll even give you inspiration for what to do post form fill so you can take full advantage of using a Gator form. Not only that but we’ll get you using Popups to help drive traffic and the actions of the leads on your website. |
St. Andrews | Carnoustie | Gleneagles | Wentworth |
DINNER AND DRINKS |
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7:00pm | JOIN US FOR SOME FOOD AND DRINKS IN THE EVENING.
Get a chance to say hello to some of the Gators and fellow customers in an informal setting. Then get well rested for the main conference in the knowledge you have had a few hours of productive work with us and some food, drink and good chatter! |
Kings Carvery |
8:00am | REGISTRATION | COFFEE | PASTRIES | GATSBY |
9:00am |
LEE CHADWICK | CEO | COMMUNIGATOR |
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INTRODUCTION
CommuniGator’s CEO will welcome all to the sixth GatorCon. He will take us through the delights that are in store and give us an overview of the marketing landscape. AND this year he has promised to keep to his timings! |
Gatsby |
10:00am |
KEYNOTE – KATIE HART | PSYCHOLOGIST & DIRECTOR | RHETONIC |
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UNCOVERED: HOW OUR BRAINS READ, SEE & FEEL ABOUT THE LANDING PAGES & EMAILS WE RECEIVE.
CommuniGator and Katie will launch the results of the scientific testing they have been doing over the past six months. Katie will deliver the findings of our research and show delegates for the first time, what is going on in people’s brains as they see and read a variety of emails. This amazing keynote is not to be missed and will provide everyone one at GatorCon2020 an insight into how to deliver better emails to their audiences. |
Gatsby |
COFFEE BREAK (GATSBY) |
MORNING MASTERCLASSES: 11AM – 11:30AM | (CONFERENCE CENTRE) |
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HOW TO PERSONALISE YOUR CAMPAIGNS |
EXCEL FUNCTIONS EVERY MARKETER SHOULD KNOW |
GENERATE LEADS WHILE YOU SLEEP |
Customers want you to know them. To respect their individuality. Convincing your audiences that you are talking to each individual directly takes personalisation.
Ultimately, we all know that being personal will generate better results, so let us take you through dynamic content, personalised imagery and merge fields, while providing some great examples along the way. |
Back by popular demand and this year with more formulas that you can throw a bucket at!
Marketers across the land use Excel, but they don’t use it like Jo from our finance team. Learn the most important and powerful features of Excel for marketing. Put formulas, PivotTables, charts, and macros to work for you! if you ever wished you could ‘do that’ in Excel, then you won’t want to miss Jo’s session. |
If you’re looking at improving or revamping your lead generation strategy, or you’d just like some ideas, join us in this masterclass.
We will go over techniques that have emerged over the last year, which strategies are performing and why. You can then go implement them and have a nap while the leads roll in. |
St Andrews | Carnoustie | Gleneagles |
QUICK COFFEE BREAK (CONFERENCE CENTRE) |
MORNING MASTERCLASSES: 11:35AM – 12:05PM | (CONFERENCE CENTRE) |
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EVERYTHING YOU WANTED TO KNOW ABOUT ABM (BUT WERE AFRAID TO ASK!) |
INS AND OUTS OF RUNNING A B2B EVENT |
USING SOCIAL MEDIA TO GENERATE LEADS |
ABM has been a hot topic in B2B for quite a while, but it is still not consistently understood and certainly open to interpretation. Robert will give a clear overview of ABM – what it is, why it’s so effective, what the ABM process looks like and what the do’s and don’ts are.
In 30 minutes he’ll give you as taste of the key topics he covers in his ABM Essentials training for B2B Marketing looking executive buy-in, sales & marketing alignment, the role of insight, developing your strategy and proposition, and the importance of cut through creative. He’ll also show some examples of best practice ABM in action to give you some inspiration for your own ABM programmes. |
Running a face-to-face event or seminar can be a great way to interact with your target market and, of course, generate new business. But it’s getting harder and harder to encourage people to leave their workplaces and attend an event. So the way in which the event is managed and delivered will be the difference between its success and an empty seminar room.
Join Elliott and learn how to deliver and market an amazing event. He’ll take you through our events tool and show you how to setup your event from start to finish; promotion, deliver and follow-up. All the throughout delivering some practical tips to help make sure your next event is a success. |
Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels?
Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions, then this session was built with you in mind! We’ll also dive into the art of advocacy: how you encourage employees to share your company’s updates, and ways to reward them for doing so. |
St Andrews | Carnoustie | Gleneagles |
LUNCH (HAMPSHIRE SUITE) |
1:00pm |
AARON YATES | TECHNICAL DIRECTOR | COMMUNIGATOR |
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DEVELOPMENT ROADMAP
See what amazing new products we’ve got in store for you in 2020 and what we’ve delivered so far this year. |
Gatsby |
1:40pm |
JACK BEDELL-PEARCE | CEO | 4D DATA CENTRES |
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SMARKETING ALIGNMENT: CONVINCING YOUR SALES TEAM TO FOLLOW UP LEADS
There’s nothing worse than a marketing department going to all the trouble of setting up the black magic that is ‘Reverse IP Lookup’ only for the sales team to not use it properly (or worse, at all). Ultimately, the sales team only want to follow up the hottest leads and ideally have them handed to them on a plate in their CRM. Managing Director of 4D Data Centres, Jack, will talk about how his company did this (with the help of CommuniGator), and turned GatorLeads into a lead generating machine. |
Gatsby |
COFFEE BREAK (GATSBY & CONFERENCE CENTRE) |
MASTERCLASSES : 2:25 PM | (CONFERENCE CENTRE) |
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TBC |
TBC |
TBC |
St Andrews | Carnoustie | Gleneagles |
QUICK COFFEE BREAK (CONFERENCE CENTRE) |
CONTENT MASTERCLASSES: 3PM – 4PM | (CONFERENCE CENTRE) |
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TOP, MIDDLE, END – CONTENT FOR ALL STAGES OF THE FUNNEL |
WRITE POWERFUL CASE STUDIES & GAIN INTERVIEW TECHNIQUES
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HOW TO MAKE AND START YOUR B2B PODCAST
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In this session we’ll begin by defining the buyer’s journey by its three main parts: the top of the funnel (awareness), the middle of the funnel (evaluation), and the bottom of the funnel (purchase).
Once we have that covered we’ll share ideas for effective types of content to create for people in each stage; giving you the ideas you’ll need to go off and create our own content for these stages of the sales funnel. |
Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services.
This session will take you though how to put together a compelling case study and streamline the process. You’ll also get some great interview tips along the way to make sure you get the most out of your subject. |
Podcasts can work really well for B2B brands, as they’re often targeting smaller audiences interested in more niche subject matter and listenership continues to grow tremendously every year.
If you are a marketer chances are that at some point in the last six months you have considered starting a podcast or listened to one. B2B podcasts are in almost every sector, from finance through to construction, B2B brands are using podcasts as a tool to increase brand awareness, show off their human side and most important of all drive new business. |
St Andrews | Carnoustie | Gleneagles |
COFFEE AVAILABLE (GATSBY) |
4:10pm |
JOSELA RENARDSON | MARKETING MANAGER | VALPAK |
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AUTOMATION AT WORK: REDUCE ADMIN AND IMPROVE LEAD GENERATION AND CUSTOMER SERVICE
Getting people outside of the marketing department to engage in marketing is a feat in itself… but what do you do when the appetite for activity increases and your resource is not relative to that spike. Hear how Josela used integration, automation and intelligence to allowed Valpak to improve campaigns, lead generation and customer communications without the heavy burden of administration. |
Gatsby |
4:25pm |
SPEAKER TBC |
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TITLE TBC
Synopsis TBC. |
Gatsby |
COFFEE AVAILABLE (GATSBY) |
4:55pm |
SUSAN HALLAM MBE | CEO & FOUNDER | HALLAM |
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LINKEDIN ACCOUNT-BASED SELLING: 25 TIPS FOR INTEGRATING ABM WITH ABS
In this insightful session, Susan will drill down into the LinkedIn tactics your marketing team can use to work in tandem with your sales colleagues. Learn how to leverage these skills to up your game and build closer and more successful relationships with your accounts via LinkedIn. |
Gatsby |
5:30pm |
LEE CHADWICK | CEO | COMMUNIGATOR |
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CLOSING REMARKS
Lee will be summarising the days learnings and providing a glimpse of what is to come later in the Gala Dinner Awards and evening entertainment. |
Gatsby |
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9:00am | REGISTRATION | COFFEE | PASTRIES | GATSBY |
9:30am |
LEE CHADWICK | CEO | COMMUNIGATOR |
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WELCOME, WHAT’S TO COME & LOOK BACK ON YESTERDAY
The last day of GatorCon and some amazing speakers and sessions to attend and see. Lee will tee us all up nicely for the adventures ahead and will reminisce on the past 24 hours. |
Gatsby |
9:50am |
WAHEED WARDEN & ANDREA CLATWORTHY | FUJITSU |
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THE AGILE AND STRATEGIC ABM PARADOX ABM is a long-term strategy to develop specific accounts, but as consumers adjust to their new, fast changing business needs, how can strategic ABM fit and help you stay relevant? In this session, Waheed will share her latest innovation ABM at Fujitsu. Explore how they’ve taken an established ABM program, added a healthy splash of agile thinking and transformed their ABM operation to be customer relevant in real-time, while maintaining the integrity of a longer term, strategic approach. |
Gatsby |
10:45am |
SPEAKER TBC |
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TITLE TBC Synopsis TBC. . |
Gatsby |
COFFEE BREAK (GATSBY & CONFERENCE CENTRE) |
PAID CHANNELS MASTERCLASSES: 11:25AM – 12:25PM | (CONFERENCE CENTRE) |
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PAID SEARCH (PPC) USING GOOGLE ADS |
LINKEDIN, FACEBOOK & TWITTER ADS |
DISPLAY & VIDEO ADVERTISING |
Understand the fundamentals of paid search and it’s benefits and find out how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads.
Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimise paid search campaigns. |
Squeeze the best performance out of your LinkedIn, Facebook and Twitter Ads, even if you’re brand-new to the platforms.
You’ll learn how to unlock the power of these channels so you can target smarter, create more compelling offers, fine-tune your funnel and generate insane ROI. |
Get to grips with Display and Video Advertising. Understand the ad formats available within Google Display Network and YouTube, learn how to set up and manage campaigns and get best practice tips along the way.
All rounded off with ways of measuring and optimising your ads. |
St Andrews | Carnoustie | Gleneagles |
LUNCH (HAMPSHIRE SUITE) |
AFTERNOON MASTERCLASSES: 1:25PM – 1:55PM | (CONFERENCE CENTRE) |
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SPLIT TESTING WITH GOOGLE OPTIMISE |
GOOGLE ANALYTICS: UNDERSTAND WEBSITE TRAFFIC |
RANK USING SEARCH ENGINE OPTIMISATION (SEO) |
Do you want to boost conversions on your site? Then you need to conduct A/B tests on your site to understand what works best for your audience. Don’t worry if you don’t know how, we’ll take you through it. And it won’t cost you a penny! Google Optimize is a free A/B testing and personalisation product, which is a perfect solution for small and medium-sized businesses that need powerful testing capabilities. |
Google Analytics is a vital tool in understanding how people behave on your website. This talk will help you get the very best from your data and master the key facets of Google Analytics. | Want to drive more business to your website from search engines? Learn how to develop a search-friendly website through better structure, design and usability; cover technical SEO, on-page SEO and building authority.
Discover keyword analysis techniques and link building plans that will increase your rankings in search engines. This actionable talk will give you a step-by-step process on how to rank your company highly in 2020 (against even the largest competitors). |
St Andrews | Carnoustie | Gleneagles |
COFFEE BREAK (GATSBY) |
2:10pm |
LEIGH HOPWOOD | CHAIRWOMAN OF CIM | MANAGING DIRECTOR | REDD MAREKTING |
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7 STEPS TO BUILDING THE PERFECT MARKETING STRATEGY
Join Leigh as she takes you through the key steps to follow when creating a competitive, well-informed marketing strategy. A solid marketing strategy will help you get the ‘big picture’ of your company’s vision, which will ultimately help you build a strong marketing plan; helping you address the vital question – what tactics are you going to use to meet your goals and bring your strategy to life. However to help you build an excellent action plan, you firstly need to ensure you’ve ticked all boxes when devising the marketing strategy, so let Leigh take you through her 7 handy action points to pay attention to when building your marketing strategy. |
Gatsby |
2:25pm |
SPEAKER TBC |
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TITLE TBC Synopsis TBC. |
Gatsby |
COFFEE BREAK (CONFERENCE CENTRE) |
AFTERNOON MASTERCLASSES: 3PM – 3:30PM | (CONFERENCE CENTRE) |
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EMAIL DELIVERABILITY |
POP-UPS & LANDING PAGES – SQUEEZE OUT EVERY LAST DROP |
EMAIL DESIGN AND CODE |
As marketers, you spend a lot of time and money creating world-class email campaigns.
However, getting that email into the inbox can be tricky business. There are so many points of failure that could cause your email to go undelivered or land it in the junk folder instead of being delivered to the inbox. Dan will dissect each area and provide you with best practices to avoid these traps. |
Synopsis TBC. | Join Jonny (Gator’s HTML specialist) and he’ll take a look at the basics of coding for email & the individual components that go into every email campaign.
You’ll leave with a stronger understanding of the fundamentals of email design & build. Get plenty of resources and code examples to take back to use in your own campaigns. |
St Andrews | Carnoustie | Gleneagles |
4:00pm |
LEE CHADWICK | CEO | COMMUNIGATOR |
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WRAP UP AND FAREWELL | Gatsby |
LEAVE 4:30PM |