Conference Agenda.

GET REAL-WORLD MARKETING ADVICE, BEST PRACTICES & PRACTICAL LEAD GENERATION TAKEAWAYS!

We have lined-up some excellent guest speakers and amazing topics and sessions; for what is set to be another unforgettable GatorCon experience.

KEYNOTE SPEAKER: Katie Hart.

UNCOVERED: Our primary research piece will tell you how our brains read, see, feel & understand the emails we receive & the landing pages we deploy.

CommuniGator and Katie will launch the findings of our scientific testing they have been doing over the past six months. Katie will deliver the first-hand research and tell us how what is going on in our heads when we receive emails and visiting landing pages.

DON’T MISS OUT

BOOK YOUR TICKET NOW

Pre-Learning - 4th Feb

PRE-LEARNING DAY – WORKSHOPS

Come to one of the workshops below and dive into the products with our GatorGurus and come out the other side
with actionable takeaways and working solutions of the outcomes you want to achieve.
MAKE SURE YOU BRING A LAPTOP WITH YOU

1:30PM – ARRIVAL / COFFEE / NIBBLES READY & SERVED THROUGHOUT (CONFERENCE CENTRE)

1:50pm

SIMON MOSS | MARKETING DIRECTOR | COMMUNIGATOR

WELCOME

For those making the journey down for the pre-conference learning day, Simon will make sure you get a warm welcome and explain what will happing over the few hours you have with the Gator team.

Conference Centre

WORKSHOPS: 2PM – 5PM \| CONFERENCE CENTRE
ADVANCED EMAILS	ADVANCED WORKFLOW	REMARKETING	SMART FORMS & POPUPS
Got basic email sending mastered where you send the same copy to all in your database? Don’t worry we all do it! But if you want to take the next step let us show you so advanced techniques like dynamic content, personalised images, and flexible layouts – all which can have a dramatic and positive effect on your email campaigns. You’ll not only see how it is done, you will actually build a campaign with the above features in it ready for your next send.	Want to be inspired to create some amazing workflows? Want to become a workflow whizz? Now’s your time to build that workflow you dreamed of with our in-house workflow guru. Come prepared with ideas and we’ll help you build it!	Have traffic coming to your website but no idea what to do next? Using GatorLeads and GatorMail you can remarket to companies and individuals and get more hot leads by doing so. We’ll get you building alerts that feed an audience, which fires out emails over certain time frames – all with the aim of helping you generate leads while you sleep!	We all have webforms on our websites, but are they Gator smart forms?! Create & build and replace a form for your site from scratch. We’ll even give you inspiration for what to do post form fill so you can take full advantage of using a Gator form. Not only that but we’ll get you using Popups to help drive traffic and the actions of the leads on your website.
St. Andrews	Carnoustie	Gleneagles	Wentworth

DINNER AND DRINKS

7:00pm

JOIN US FOR SOME FOOD AND DRINKS IN THE EVENING.

Get a chance to say hello to some of the Gators and fellow customers in an informal setting. Then get well rested for the main conference in the knowledge you have had a few hours of productive work with us and some food, drink and good chatter!

Kings Carvery

Day 1 - 5th Feb

8:00am

REGISTRATION | COFFEE | PASTRIES

GATSBY

9:00am

LEE CHADWICK | CEO | COMMUNIGATOR

INTRODUCTION

CommuniGator’s CEO will welcome all to the sixth GatorCon. He will take us through the delights that are in store and give us an overview of the marketing landscape. AND this year he has promised to keep to his timings!

Gatsby

10:00am

KEYNOTE – KATIE HART | PSYCHOLOGIST & DIRECTOR | RHETONIC

UNCOVERED: HOW OUR BRAINS READ, SEE & FEEL ABOUT THE LANDING PAGES & EMAILS WE RECEIVE.

CommuniGator and Katie will launch the results of the scientific testing they have been doing over the past six months. Katie will deliver the findings of our research and show delegates for the first time, what is going on in people’s brains as they see and read a variety of emails.

This amazing keynote is not to be missed and will provide everyone one at GatorCon2020 an insight into how to deliver better emails to their audiences.

Gatsby

COFFEE BREAK (GATSBY)

MORNING MASTERCLASSES: 11AM – 11:30AM \| (CONFERENCE CENTRE)
HOW TO PERSONALISE YOUR CAMPAIGNS	EXCEL FUNCTIONS EVERY MARKETER SHOULD KNOW	GENERATE LEADS WHILE YOU SLEEP
Customers want you to know them. To respect their individuality. Convincing your audiences that you are talking to each individual directly takes personalisation. Ultimately, we all know that being personal will generate better results, so let us take you through dynamic content, personalised imagery and merge fields, while providing some great examples along the way.	Back by popular demand and this year with more formulas that you can throw a bucket at! Marketers across the land use Excel, but they don’t use it like Jo from our finance team. Learn the most important and powerful features of Excel for marketing. Put formulas, PivotTables, charts, and macros to work for you! if you ever wished you could ‘do that’ in Excel, then you won’t want to miss Jo’s session.	If you’re looking at improving or revamping your lead generation strategy, or you’d just like some ideas, join us in this masterclass. We will go over techniques that have emerged over the last year, which strategies are performing and why. You can then go implement them and have a nap while the leads roll in.
St Andrews	Carnoustie	Gleneagles

QUICK COFFEE BREAK (CONFERENCE CENTRE)

MORNING MASTERCLASSES: 11:35AM – 12:05PM \| (CONFERENCE CENTRE)
EVERYTHING YOU WANTED TO KNOW ABOUT ABM (BUT WERE AFRAID TO ASK!)	INS AND OUTS OF RUNNING A B2B EVENT	USING SOCIAL MEDIA TO GENERATE LEADS
ABM has been a hot topic in B2B for quite a while, but it is still not consistently understood and certainly open to interpretation. Robert will give a clear overview of ABM – what it is, why it’s so effective, what the ABM process looks like and what the do’s and don’ts are. In 30 minutes he’ll give you as taste of the key topics he covers in his ABM Essentials training for B2B Marketing looking executive buy-in, sales & marketing alignment, the role of insight, developing your strategy and proposition, and the importance of cut through creative. He’ll also show some examples of best practice ABM in action to give you some inspiration for your own ABM programmes.	Running a face-to-face event or seminar can be a great way to interact with your target market and, of course, generate new business. But it’s getting harder and harder to encourage people to leave their workplaces and attend an event. So the way in which the event is managed and delivered will be the difference between its success and an empty seminar room. Join Elliott and learn how to deliver and market an amazing event. He’ll take you through our events tool and show you how to setup your event from start to finish; promotion, deliver and follow-up. All the throughout delivering some practical tips to help make sure your next event is a success.	Is social media a pivotal part of your marketing strategy? Can you be sure you’re using the correct social channels? Are you looking for ways to boost your pipeline with social media? If you answered yes to all these questions, then this session was built with you in mind! We’ll also dive into the art of advocacy: how you encourage employees to share your company’s updates, and ways to reward them for doing so.
St Andrews	Carnoustie	Gleneagles

LUNCH (HAMPSHIRE SUITE)

1:00pm

AARON YATES | TECHNICAL DIRECTOR | COMMUNIGATOR

DEVELOPMENT ROADMAP

See what amazing new products we’ve got in store for you in 2020 and what we’ve delivered so far this year.

Gatsby

1:40pm

JACK BEDELL-PEARCE | CEO | 4D DATA CENTRES

SMARKETING ALIGNMENT: CONVINCING YOUR SALES TEAM TO FOLLOW UP LEADS

There’s nothing worse than a marketing department going to all the trouble of setting up the black magic that is ‘Reverse IP Lookup’ only for the sales team to not use it properly (or worse, at all). Ultimately, the sales team only want to follow up the hottest leads and ideally have them handed to them on a plate in their CRM. Managing Director of 4D Data Centres, Jack, will talk about how his company did this (with the help of CommuniGator), and turned GatorLeads into a lead generating machine.

Gatsby

COFFEE BREAK (GATSBY & CONFERENCE CENTRE)

MASTERCLASSES : 2:25 PM \| (CONFERENCE CENTRE)
TBC	TBC	TBC
St Andrews	Carnoustie	Gleneagles

QUICK COFFEE BREAK (CONFERENCE CENTRE)

CONTENT MASTERCLASSES: 3PM – 4PM \| (CONFERENCE CENTRE)
TOP, MIDDLE, END – CONTENT FOR ALL STAGES OF THE FUNNEL	WRITE POWERFUL CASE STUDIES & GAIN INTERVIEW TECHNIQUES	HOW TO MAKE AND START YOUR B2B PODCAST
In this session we’ll begin by defining the buyer’s journey by its three main parts: the top of the funnel (awareness), the middle of the funnel (evaluation), and the bottom of the funnel (purchase). Once we have that covered we’ll share ideas for effective types of content to create for people in each stage; giving you the ideas you’ll need to go off and create our own content for these stages of the sales funnel.	Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. This session will take you though how to put together a compelling case study and streamline the process. You’ll also get some great interview tips along the way to make sure you get the most out of your subject.	Podcasts can work really well for B2B brands, as they’re often targeting smaller audiences interested in more niche subject matter and listenership continues to grow tremendously every year. If you are a marketer chances are that at some point in the last six months you have considered starting a podcast or listened to one. B2B podcasts are in almost every sector, from finance through to construction, B2B brands are using podcasts as a tool to increase brand awareness, show off their human side and most important of all drive new business. In this session you will get a list of ways in which you can make your podcast we one that people will want to listen to.
St Andrews	Carnoustie	Gleneagles

COFFEE AVAILABLE (GATSBY)

4:10pm

JOSELA RENARDSON | MARKETING MANAGER | VALPAK

AUTOMATION AT WORK: REDUCE ADMIN AND IMPROVE LEAD GENERATION AND CUSTOMER SERVICE

Getting people outside of the marketing department to engage in marketing is a feat in itself… but what do you do when the appetite for activity increases and your resource is not relative to that spike. Hear how Josela used integration, automation and intelligence to allowed Valpak to improve campaigns, lead generation and customer communications without the heavy burden of administration.

Gatsby

4:25pm

SPEAKER TBC

TITLE TBC

Synopsis TBC.

Gatsby

COFFEE AVAILABLE (GATSBY)

4:55pm

SUSAN HALLAM MBE | CEO & FOUNDER | HALLAM

LINKEDIN ACCOUNT-BASED SELLING: 25 TIPS FOR INTEGRATING ABM WITH ABS

In this insightful session, Susan will drill down into the LinkedIn tactics your marketing team can use to work in tandem with your sales colleagues. Learn how to leverage these skills to up your game and build closer and more successful relationships with your accounts via LinkedIn.

Gatsby

5:30pm