WE HAVE LINED-UP SOME AMAZING GUEST SPEAKERS, BRILLIANT TOPICS AND GREAT SESSIONS; FOR WHAT IS SET TO BE ANOTHER UNFORGETTABLE SPOTLERSUMMIT EXPERIENCE.
| 8:00am | REGISTRATION | COFFEE | PASTRIES | GATSBY |
9:00am |
LEE CHADWICK | GROUP CEO | SPOTLER |
|
 |
WELCOME & INTRODUCTION Spotler's Group CEO will welcome all to the Seventh SpotlerSummit. He will take us through the delights that are in store and give us an overview of the marketing landscape. |
Gatsby |
|
|
DR DAVE CHAFFEY | CO-FOUNDER & AUTHOR | SMART INSIGHTS |
|
 |
STATE OF MARKETING AUTOMATION AND TRENDS FOR 2023 Knowing what is happening in the world of marketing automation and what works best in digital marketing can be confusing can’t it? Each day, week, month there are new options for engaging our prospects and customers using digital media and technology. As marketers we need to check out the latest tools and techniques to try to work out which are most relevant for us – it’s not easy. We also need to make sure we are utilising our current tools to the fullest. Dr Dave Chaffey of SmartInsights.com has the answers. Each year Spotler commission a report on the state of marketing automation, in conjunction with Smart Insights. Dave will be presenting the findings from this report and give a run-down of the latest innovations, trends and tools every marketer should look out for in 2022. |
Gatsby |
MORNING MASTERCLASSES | CONFERENCE CENTRE |
|||
HOW TO GET MORE CONVERSIONS WITH HYPER WEBSITE PERSONALISATION |
HOW TO LOOP TRANSACTIONAL EMAILS INTO YOUR MARKETING MIX |
HOW TO ENGAGE & SATISFY CUSTOMERS WITH CHATBOTS, SOCIAL & MEDIA MONITORING |
HOW TO GENERATE LEADS WHILE YOU SLEEP |
 ERIK DE KOCK MARKETING MANAGER SQUEEZELY |
 TOM BLIJLEVEN MARKETING MANAGER FLOWMAILER |
 TBC TBC OBI4WAN |
 TBC TBC SPOTLER |
|
Personalisation is the last step towards a mature marketing setup. It is still often seen as a technically complex step, but it does not have to be. With a Customer Data Platform, you can connect all data flows with each other. In this presentation, Squeezely will discuss how Kees Smit Tuinmeubelen gained full control over their CDP and the business results they realised. |
Unlike promotional emails or general marketing emails even, transactional emails get little, to no attention from us marketers. However these emails are the ones everyone opens - so leaving them untouched means we are missing some massive marketing potential. With practical tips and real-live examples, we're showing you how to add your transactional emails to the marketing mix, turning them from boring messages to beautiful conversion canons. |
The way we communicate online is shifting: from reading and watching to having a 'chat'. This online 'chatting' can be summed up in one word - 'conversational' and conversational marketing is very important. Enter chatbots. They are an important part of conversational marketing and an essential in your self-service strategy. On top of that is really important for organisations to know what is going on outside the organisation, and social media is a one key place to monitor your reputation. In this session you will gain insight into this area and you Obi will treat you to the latest trends in conversational, reputation & competitor monitoring. |
How do you generate more leads? How do you ensure they are of suitable quality for your sales team? What can you do to make them convert quicker and improve the bottom line? If you’re looking at improving or revamping your lead generation strategy, or you’d just like some ideas, In this masterclass. We will go over techniques that have emerged over the last year, which strategies are performing and why. You can then go implement them and have a nap while the leads roll in. |
| B2C | B2C & B2B | B2C & B2B | B2B |
| St. Andrews | Carnoustie | Gleneagles | Wentworth |
| COFFEE BREAK | CONFERENCE CENTRE | GATSBY |
CREATING ‘ART’ WITH CONTENT MARKETING |
MYTHS OF SOCIAL MEDIA – DISMISS THE MISCONCEPTIONS AND USE SOCIAL MEDIA EFFECTIVELY IN BUSINESS |
INTEGRATE YOUR EMAILS FOR SUCCESS |
THE ART OF PSYCHOLOGY IN PERSONALISATION |
 IAN TRUSCOTT CMO SPOTLER GROUP |
 MICHELLE CARVILL STRATEGIC MARKETER & AUTHOR |
 KITTY BATES DIGITAL CONTENT EXECUTIVE MRS DIGITAL |
 DARREN TEAUGE SENIOR CONSULTANT SPOTLER |
|
Famous Marketer Mark Ritson once described content marketing as “bollocks”, distracting marketers from their real job of communicating with customers and selling stuff. Ian Truscott, experienced content marketer and the CMO of Spotler Group, describes the real job of marketing as creating ART (Awareness, Revenue and Trust) and as B2B buyers consume more content before connecting with sales, content plays a crucial role in delivering against the goal of selling stuff. So while content marketing is getting a bad rap, in this session, Ian shares a practical approach to developing a relevant content marketing strategy that is not a distraction, connected with the goal of the business, to create ART. |
Everyone knows that social media is free, millennials are all adept social media experts, businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don’t they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, Michelle will dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. |
Integrating your email marketing with PPC, SEO and your wider marketing strategy will lead to improved efficiencies and greater revenue. But why should you do this, and what methods can you use to intelligently integrate your emails |
The application of behavioural science to your marketing strategy can dramatically increase conversion rates. Darren will give you insight in to how you can nudge your customer in the right direction, even though consumer choice is plentiful in every market. And it's easier than you think - you don't need a PhD in Psychology, just the tools, support, ideas, network and platform to deliver this. |
| B2C & B2B | B2C & B2B | B2C & B2B | B2C & B2B |
| St. Andrews | Carnoustie | Gleneagles | Wentworth |
TONY ROBINSON | SALES COACH, PRESENTER AND TRAINER |
||
 |
HOW TO READ PEOPLE… LIKE A BOOK Want to understand what makes people tick? Why do some people engage and others disconnect? Tony will let you into the world of personality profiling and give you some great insights and tips on how to tailor your message and content based on individuals’ behaviour’s. . After this session, which Tony will make part of it hands-on, you be able to understand yourself and others, and what makes them tick and engage.. |
Gatsby |
CUSTOMER TELLS ALL |
||
 |
TITLE TBC Synopsis TBC. |
Gatsby |
AFTERNOON MASTERCLASSES | CONFERENCE CENTRE |
|||
TOP FIVE EMAIL PROGRAMMES EVERY B2B MARKETER SHOULD BE RUNNING |
TOP FIVE EMAIL PROGRAMMES FOR B2C SENDERS THAT GRAB ATTENTION AND GET ENGAGEMENT |
BUILD IT AND THEY WILL COME: PRACTICAL WAYS TO GROW YOUR DATABASE |
EXCEL FUNCTIONS EVERY MARKETER SHOULD KNOW |
TBC TBC SPOTLER |
TBC TBC SPOTLER |
TBC TBC SPOTLER |
 JO TIVEY FINANCIAL & MANAGEMENT ACCOUNTANT SPOTLER |
|
We all send email camapigns. All day. Every day. Trying to get someone to book a demo, show interest in a serivce or just book on to an event. But very few of us have automated programmes running; jourbeys set-up, ready and waiting for contacts to meet the criteria and then the machine does the rest. Isn't that why you wanted to do marketing automation in the first place! With Spotler providing you endless insight into your leads' behaviour and interactions with your sales and marketing efforts, we will show you the top automations you should be running - allowing you to send more personalised and targeted communications and giving your team a clear and in-depth understanding of each lead. |
Email marketing may not seem as sexy as some marketing channels. But when it comes to results, it leaves the rest in the dust. Once you’ve got customers buying from you, email is your best opportunity to increase their customer lifetime value. There’s a tonne of clever stuff you can do with email. So much so, you’d never have time to do it all manually. This where email marketing automation comes in. It frees your team from repetitive tasks and enables you to use intelligent personalisation without breaking a sweat. But which automated email campaigns should you start with? Let us share with you the campaigns you can easily implement to hit the ground running. |
Your database of customers and potential customers is an invaluable resource. This is your means of communicating with potential buyers. If you want your company to grow, your database needs to grow as well. If the only people included in your listings are those who have previously purchased from the company, you’re missing out on a world of opportunities. While you do want to keep in close contact with your current and past customers, you also want to make sure that you’re reaching out to new potential buyers as well. In this session we will give you some ideas and tips for continually growing your database and reaching new individuals. |
Back by popular demand and this year with more formulas that you can throw a bucket at! Marketers across the land use Excel, but they don’t use it like Jo from our finance team. Learn the most important and powerful features of Excel for marketing. Put formulas, PivotTables, charts, and macros to work for you! If you ever wished you could ‘do that’ in Excel, then you won’t want to miss Jo’s session. |
| B2B | B2C | B2C & B2B | B2C & B2B |
| St. Andrews | Carnoustie | Gleneagles | Wentworth |
| COFFEE BREAK | CONFERENCE CENTRE | GATSBY |
|
|
NETWORKING AND TABLE TALKS |
|
|
TITLE TBC Synopsis TBC. |
Gatsby |
|
|
CUSTOMER TELLS ALL |
|
|
TITLE TBC Synopsis TBC. |
Gatsby |
|
|
AARON YATES | GROUP CTO | SPOTLER |
|
 |
DEVELOPMENT ROADMAP See what amazing new feature, update and products we’ve got in store for you in 2023 and what we’ve delivered so far this year and in 2022. |
Gatsby |
|
|
MICHELLE CARVILL | STRATEGIC MARKETER. SUSTAINABLE MARKETER. AUTHOR. SPEAKER |
|
|
SUSTAINABLE MARKETING – HOW TO DRIVE PROFITS WITH PURPOSE
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril. |
Gatsby |
5:30pm |
LEE CHADWICK | GROUP CEO | SPOTLER |
|
|
CLOSING REMARKS Lee will be summarising the days learnings and providing a glimpse of what is to come later in the Gala Dinner Awards and evening entertainment. |
Gatsby |
|