8.00am |
Registration Opens |
8.50am |
Introduction
Room: Gatsby |
Morning Masterclasses |
9:25am |
The Top 20 Website Wonders and Blunders – What to Look Out For in 2019
Steve Pailthorpe | Iconic Digital Every company has a website and with this comes the Room: St Andrews |
Landing Zones
Jonny Pryer & Catherine Hammond | CommuniGator Let us take you through our newest product and provide the top tips to create a standalone web page for your marketing or advertising campaigns. Room: Gleneagles |
Psychology of Colour in Marketing
Explore the role colour plays within brands and the brain. How can we apply these lessons to achieve greater recognition, impact and conversions! Room: Wentworth |
GatorLeads
Gary Johns | CommuniGator Leads, leads, we want more leads! Well join the GatorGuru who will share their ‘secrets’ of using this powerful part of the software. Room: Carnoustie |
10:00am |
Digital Marketing Trends for 2019
Best selling digital marketing author & founder of SOSTAC® planning, PR Smith, will talk about digital marketing trends, particularly marketing automation trends and how to write the perfect digital marketing plan – with marketing automation at the heart of the plan. Providing a crystal clear solution in a chaotic digital world. You will love it. Room: Gatsby |
COFFEE BREAK 10:50am – 11:05am |
11:05am |
Development Roadmap See what new products we’ve got in store for you in 2019 and what we’ve delivered so far this year. Room: Gatsby |
Morning Masterclasses |
11:55am |
Reporting and Insights
Andrew Wilks | CommuniGator Learn how to get the most out of your reporting, starting from basic campaign results to identifying your true successes. Room: St Andrews |
Excel for Marketers
Ben Withinshaw & Jo Tivey | CommuniGator We’ve enrolled the best of the best for this session! Marketers across the land use Excel, but they don’t use it like Jo & Ben from our finance team. Learn the most important and powerful features of Excel for marketing. Put formulas, Room: Gleneagles |
Data Management
Krish Patel | CommuniGator Data-driven marketing automation is heavily dependent upon the accuracy, completeness and validity of the data. Let us help you get yours in shape. Room: Wentworth |
Website Pop Ups – Convert More Visitors into Leads Simon Moss & Jess Brick | CommuniGator
Let Simon and Jess share with you one of Gator’s newest tools. They’ll outline the pros and cons of using pop-ups and give you some ideas and inspiration on how, why and when to use them. Room: Carnoustie |
LUNCH 12:25pm – 1:25pm |
CUSTOMER INSIGHTS – CUSTOMERS TELL ALL |
2:15pm |
Web Forms: Get More Leads by Using Them
Collect more leads using web forms on your site. Whether it’s a ‘contact us’ form or forms used for ‘gated content’, Natalie will take you through how she uses GatorForms at itas, what happens after a form is filled and ultimately how they help generate more leads for her team to follow-up with. Room: St Andrews |
Convincing Your Sales Team to Follow Up Leads
Jack Bedell-Pearce | 4D Data Centres There’s nothing worse than a marketing department going to all the trouble of setting up the black magic that is ‘Reverse IP Lookup’ only for the sales team to not use it properly (or worse, at all). Ultimately, the Sales team only want to follow up the hottest leads from GatorLeads and ideally have them handed to them on a plate in their CRM. Managing Director of 4D Data Centres, Jack, will talk about how his company did this (with the help of Communigator), and turned GatorLeads into a lead generating machine. Room: Gleneagles |
Is Your Digital Media Missing 15% of the World’s Population?
According to the World Bank, 15% of the world’s population Room: Wentworth |
COFFEE BREAK 2.45pm – 3:00pm |
Afternoon Masterclasses |
3:00pm |
SEO 101: How to Actually Rank Your B2B Company on Google Want to drive more business through Search Engine Optimisation (SEO)? This session breaks SEO down into tangible and profitable activity, including: Technical SEO, On-page SEO and building authority. This actionable talk will give you a step-by-step process on how to rank your company highly in 2018 (against even the largest competitors). Room: St Andrews |
Lead Gen 101
Lee Chadwick | CommuniGator If you’re looking at improving or revamping your lead generation strategy, or you’d just like some ideas, join us in this masterclass. We will go over techniques that have emerged over the last year, which strategies are performing and why. |
Email Deliverability 101
Andrew Wilks | CommuniGator As marketers, you spend a lot of time and money creating world-class email campaigns. However, getting that email into the inbox can be tricky business. Chris will dissect each area anid provide you with best practices to avoid these traps. Room: Wentworth |
Social Media 101
Paul Magee & Richard Wall | CommuniGator The world of social media marketing has revolutionised the way we communicate with our customers. Let us take you through the main channels for B2B marketers and how to get the most out of these channels. Room: Carnoustie |
4:05pm |
Email Speed Dating & Networking
Improve your campaigns and get 1:1 time with speakers and gator gurus experts. Room: Gatsby |
4.50pm |
AI and The Great British Split Test
Let us take you into the world of AI and a/b testing. We’ll share with you our findings over the past year on how AI has performed against it’s predictions and suggestions for our email campaigns. Then we’ll take you through what’s making people click and engage with emails; from subject lines to font type and email design to sending times we’ll share the results from our experiments. Get involved today Room: Gatsby |
5.30pm
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Closing Remarks Room: Gatsby |
7:00pm
|
Gala Awards Dinner and Entertainment
Join us for a fabulous evening and enjoy the awards ceremony, 3- course dinner, Gator Quiz and the unmissable evenings entertainment. Room: Gatsby & Champagne Bar |
9.00am |
Registration |
|
9:30am |
Workflow
Elliott Palmer & Catherine Hammond | CommuniGator Want to be inspired to create some amazing workflow? Want to become a workflow whizz? Now’s your time to build that workflow you dreamed of with our in-house workflow guru. Come prepared with ideas and we’ll help you build it! Room: St. Andrews |
Web Forms
Jonny Pryer | CommuniGator We all have webforms on our websites, but are they Gator web forms?! |
Landing Zones
James Wiltshire | CommuniGator Let’s build a converting landing zone together! Room: Wentworth |
Survey
Charlotte Austin-Olsen | CommuniGator Want to know what your customers or prospects are really thinking… just ask them! Whether it’s a customer satisfaction survey or build and agenda for an event or even running a competition, let us help you build that perfect survey in this session! Room: Carnoustie |
COFFEE BREAK 10:40am – 10:50am |
10:50am |
Look Back on Last Night / What’s Coming Up
Room: Gatsby |
LUNCH 12:10pm – 1:10pm |
CUSTOMER INSIGHTS – CUSTOMERS TELL ALL |
1:10pm |
Turn Clicks into Customers with High-Converting Landing Pages
In a world where we are competing for people’s digital attention, Simon will talk about the techniques you can use to get more out of landing pages and how you can get ‘personal’ with using Gator’s new landing zone builder. Simon will cover the key challenges to landing pages will help you start turning clicks into customers with high-converting landing pages and lead generation campaigns. Room: St. Andrews |
Let’s Start Talking to The Right Audience Through Lead Generation
Matt Mortimer | Law Business Research In this session, you will learn about how you can take your marketing and lead gen efforts to the next level. Move away from email blasting prospects to learning who is interested in your products or services.Room: Gleneagles |
Event Management: How To Plan And Run A Great Event
Whether you have specific responsibility for running events or you’re a member of staff who runs events ad-hoc, whether your organisation is small or large, in this session, Nathan will guide you through the processes that will help your event run smoothly and with the minimum of stress. Room: Wentworth |
Successful International Email Marketing
Rene van der Zeeuw | Global Knowledge This session covers the challenges, complexities and opportunities of implementing a successful international marketing campaign and during the session, best practices and useful tips and tricks will be shared. |
1:50pm |
Men and women; what’s the difference?
Let Katie take you into the minds of men and women and help you understand how to sell and market to these two different creatures. Room: Gatsby |
COFFEE BREAK 2.35PM – 2:50PM |
2:50pm |
Panel Discussion: Insights form our customers and marketing professionals Chair: Lee Chadwick | CommuniGator Panellists: Matt Mortimer | Natalie Mackenzie | Steve Pailthorpe | Lynette Stewart | Katie Hart Hear from our panel of Gator customers and marketers as we explore their use of the software; what they like and how they are using it, and we’ll get them to share their own experiences and views on the marketing landscape as they see it.Chaired by Lee, you’ll be able to submit questions live and get answers to any burning questions you might have about the product or marketing in general. Room: Gatsby |
Afternoon Masterclasses |
3:30pm |
Building a Data Driven Marketing Programme
James Foulkes | Kingpin Communications Data data everywhere and most people don’t know where to start. Today, even in SME’s, we have an abundance of information at our fingertips – and interpreting it is nothing short of impossible. It’s this issue we will look to explore. We will demonstrate exactly how Kingpin built a tech stack that enables us to improve connect rates for our telemarketing team as well as prove ROI for their clients. Room: St. Andrews |
Content Treasure Box
Becky Turton | CommuniGator Content underpins every marketing channel, and with a treasure box of compelling copy, you can maximise the effectiveness of each. Consider the use of an editorial calendar to truly align your channels and get the most out of your copy. Room: Gleneagles |
Presentation Skills Workshop
Learn how to be more impactful during meetings, presentations and when networking. This interactive session with Tasneem, a television and radio journalist, will focus on presence, personal image, storytelling, voice coaching and body language. Room: Wentworth |
Personalising Your Campaigns
James Wiltshire | CommuniGator We all know that being personal will generate better results, so let us take you through dynamic content, personalised imagery and merge fields – we’ll really get to know each other after this. Room: Carnoustie |
4.05pm |
Wrap Up & Farewell
Room: Gatsby |